PAWDEP Partners With SEDA
Pamoja Women Development Programme (PAWDEP) is partnering with a Youth Community Based Organization from Gatundu South to start a paint, soap, cosmetics and detergent manufacturing industry to address unemployment in the rural areas. Other activities will be rabbit keeping and green house farming. According to PAWDEP CEO Julius Chege, the partnership which involves PAWDEP, Social Economic & Development Association (SEDA) and the Kenya School of Technological Studies is expected to cost Kshs. 500,000.
SEDA is a registered CBO with its members drawn from both Gaithece and Muthurumbi villages. “Very soon, you will be able to walk in a hardware shop and buy a locally made first quality paint manufactured by the local youth,” says the PAWDEP CEO. According to Chege, PAWDEPs main objective is to change the lives of the rural population by empowering them to start businesses as one way of eradicating poverty and controlling urban migration. The Microfinance Institution which has branches in Kiambu, Thika, Kerugoya, Limuru, Nakuru, Nyahururu and the newly opened Gatundu branch. PAWDEP has in the past been involved in financing women groups running small scale industries and farming in the country but is expanding its services to other target groups like the youth.
While presenting a Kshs. 200,000 cheque to facilitate the training of 15 SEDA members by Kenya School of Technology Studies (KSTS) in Ituru, the CEO asked other Microfinance organizations to have confidence in the youth of this country and invest heavily in them as they hold the key to the country’s development and future. He said while leaders blame the youth for falling into wayward behavior like the consumption of illicit liquors and hard drugs, little has been done by the private sector to engage the youth in meaningful ways of earning genuine and honest income and engaging them in meaningful activities. He thanked the Government and the Ministry of Youth Affairs for coming up with ideas to address youth unemployment but said that private sector involvement was necessary as the Government alone will be overwhelmed by the onerous task leaving the youth frustrated which will lead to lawlessness and social disorder.
He said the initiative is one among many PAWDEP plans to initiate not only in Gatundu but other provinces where its operations are based. He said among the projects are an Integrated Dairy Project where PAWDEP will finance farmers to own high pedigree dairy cows and also start a milk processing plant which will buy milk from farmers. Currently PAWDEP is leading in the value chain financing with support from its partner from Netherlands.
The CBO chairman Samuel Kanyua Kimani thanked PAWDEP for the initiative and said it will go a long way in addressing unemployment and reduce idleness among young people from the area.